Catholic San Francisco










Advertising Specifications

MECHANICAL SPECIFICATIONS
1 Column: 1 1/2",  9 picas
2 Column: 3 1/8",  18p9

3 Column: 4 3/4",  28p6

4 Column: 6 3/8",  38p3

5 Column: 8",  48p

6 Column: 9 5/8",  57p9

Black & White Production Use: 85 Line Screen

 

 

PRODUCTION CAPABILITIES
Macintosh & PC compatible. Supply disks or CD-ROM. Supported: InDesign CS2, QuarkXpress (to 4.1), Photoshop (to CS2),Adobe Illustrator (to CS2), PDF, tiff, EPS & jpeg files. For word processing, use Mac-Word 98 or PC-Word 97. We do not accept PowerPoint files.

 

 

GUIDELINES FOR CREATING PDFS

FOR SUBMISSION TO CSF:

• Always use TYPE 1 FONTS

 

• DON'T USE TRUE TYPE FONTS (TT) OR MULTIPLE MASTER FONTS (MM).

 

• Make sure ALL fonts are embedded.

 

• Make sure your ad is the correct size. (PDFs will be resized at CSF discresion to fit reserved space.)

 

• Make sure color photos are CMYK.

 

• DON'T USE RGB colors anywhere on ad (images, text, etc.).

 

• Don't skew object in your layout application. (If you want skewed photo/graphic, do it in Photoshop).

 

• Do not create a spot color ad using Photoshop spot color channel. Create SPOT colors as a CMYK color(s) of your choice or creation (Please check with CSF Production Dept. for more information.)

 

• Avoid cutting and pasting objects into your layout application, always import images

 

 

WE ARE NOT RESPONSIBLE FOR PDF FILE THAT WE DID NOT CREATE OURSELVES. DUE TO TIME CONSTRAINTS OR TECHNICAL DIFFICULITES, WE RESERVE THE RIGHT TO CHANGE/ALTER, SUBSTITUTE FONTS OR RECREATE YOUR AD IF IT IS NOT WORKING CORRECTLY.


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